I'm Paula

An entrepreneur, teacher and artist advocate dedicated to helping you learn how to use your talent to get the profitable artist lifestyle you desire.



tomboy at heart, raised in the California sun with a wish to help people live successfully using their talents, I'm excited to have created a place just for artists to learn how to grow a profitable artist lifestyle

As the Founder of Artsrow.com, I'm most proud that Arts Row features small, unknown artists together with well-known ones, leveling the playing field for some while capturing a whole new audience for others, all at no cost. And the growth has been remarkable.


One big accomplishment has been growing the Google ranking in the United States, which is the focus. Arts Row has surpassed sites like Vangoart.co who received more than $2.3 million in funding (FYI, Arts Row has taken NO funding). And there's much more I've been able to do.







After building my own company and helping hundreds of artists market their talent, I had an epiphany. Why not teach ARTISTS how to easily use the best tech and marketing strategies themselves to skyrocket their own businesses?! After all, no one is specifically showing ARTISTS how to use most of these strategies. Plus, I've taught public school for over 20 years and teaching is my thing, baby.


So, that's what I did. Now, creative people like youwho don't have a degree in art marketing or technology, can build a profitable lifestyle with their talent.

But how DID I end up here with you today? I'll explain.



Well, ever since I can remember, from the giant letter                  I drew on my bedroom wall as a toddler to my 6 years of art classes in college, my own artistic endeavors were valued by my family. I was encouraged to try everything. I wrote songs and poems, played the piano, drew and painted. 


Then when it was time to choose a career, I doubted I could earn a living with my art (it was the pre-Internet era, after all) and that led me in a different direction. Instead, I became a teacher, a career I have excelled in and LOVED for so many years. 

I have often been asked,

"What made you want to do this for artists?"

But, my love for the arts reached far back and deep. I had a grandmother who wrote poetry and a grandfather, a painter, who also played the banjo and did magic shows and I as far back as I can remember, I've admired anyone brave enough to share their gifts with the world. 

Then one day, I found myself divorced, a single mother of three, struggling to find my bigger purpose. My children were growing up and I had more time alone than ever. That's when my wine glass started filling up too.

I took a good look at myself and made a profound decision, one that has changed my life. Drinking wine was NOT going to be my legacy (my pass time, maybe, but not my legacy). What I really wanted to do was help MORE people in the world. And, it turns out, some of them ended up being my students' parents who also happened to be artists. 

From then on I was obsessed. I started reading and researching for hours before and after school scouring the Internet learning everything I could about startups, technology and business. I knew exactly what I wanted to do.

My lofty goal... to do away with the

"starving artist" altogether.

I was going to create a new way for artists to become more successful and I was laser-focussed on my new obsession (thankfully, a much healthier one than the first).


But when I told my friends what I'm going to tell you, I'm pretty sure they wanted to hold an intervention. 

That's because I joined a technology meetup just minutes from FaceBook headquarters in California. I'd drive 4 hours both ways on Saturdays to listen to anyone from young coders pitching startups to developers from Ebay, Yellow Pages and Etsy.

Of course, I stuck out like a soar thumb. I got these looks like I was some middle-aged, soccer mom who didn't know the first thing about the tech world. Wait... Oh yeah, I was.


But the thing was, they couldn't see how off-the-scale determined I was. Then came a few bruises.


My time in Silicon Valley was invaluable. I learned more than I can tell you right now (I share it all with you in the course ;). But, I noticed it was rare for me to see another woman at those Meetups. So, I was thrilled once when a female developer attended. However, when we partnered up to share ideas, I was sucker-punched. Before I even finished saying "hello", she looked me right in the eyes and said, "Why don't you find a hobby you're good at."


Luckily for me, I'm just sassy enough NOT to believe what everyone says and I replied without thinking, "Because I don't have to. Simple as that."

I never saw her again, and I'm happy to say her criticism fueled my determination to accomplish what I'd set out to do... to help artists use modern technology in bold, new ways so they could live more profitable lives. My lofty goal? To do away with "the starving artist" altogether. I'm sure some think I'm a dreamer, but the greatest achievements were all once dreams that one person dared enough to tackle.


"I believe we should live not fearing what others think, but put every bit of our energy into expressing our gifts and using them for good."

I'm proud to be a successful, artistic entrepreneur and so very grateful for the opportunity to earn money doing what I love, but I'm also very real.

And that brings me to

I'm sometimes afraid, doubtful and imperfect (just ask my doting husband who knows by looking at me when I need to be reminded I'm amazing). And I want you to know, you're simply amazing too. So, if you're willing to bear with me, I'm here to serve you the best that I can. That's the reason much of what I do and what I offer is free. 

If you're still reading this, I applaud you for your perseverance. I also want you to know I don't live online or post crazy amounts of content either. The best way to stay connected is to make sure you become a PS Insider Artist - just enter your name and email and we'll soon be efriends!

Plus, you’ll instantly get a super helpful (and free) audio training called How To Get the Profitable Artist Lifestyle You Want:  3 Strategies That Will Give You The Confidence and Know-How to Getting There as soon as you subscribe.

It’ll walk you through the fundamentals of turning your artist dreams into reality while living a life that you define as successful - profoundly rich and filled with purpose. I'm so excited for you to listen to it.

I really believe the best thing you can do is be your true, authentic self. Being perfect and getting things right every time is not only impossible, it's a ton of pressure you don't need, my friend. So, embrace your "you-ness". Live out loud, fearlessly, creatively, successfully.

You deserve to build an authentically unique life using the gifts you were given. A life that cannot be lived by anyone, but you.

Whether you’re just starting out, looking to make BIG changes in your profits or increase your fanbase by the thousands, there's something here for you. 


So, let's get you started building your own mega successful and profitable art business.

You are as rare and uncommon as the talents inside you and your creative potential has only just begun.

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                           © 2020 PAULA SOITO / ALL RIGHTS RESERVED  |                                 |  

Have a question or need help? Let me know!